Current section: ~ Time in enterprise networking since October 2022 Local time in Marbella ES EN

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Intradexia The market doesn’t reward intuition. In development
Homelab K3s A high-availability cluster at home. Running
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IRANDRE Everyday, accessible luxury. Live
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Visit app.splimio.com Opens app.splimio.com in a new tab. Splimio (new tab)
Visit intradexia.com Opens intradexia.com in a new tab. Intradexia (new tab)
Visit irandre.com Opens irandre.com in a new tab. IRANDRE (new tab)
GitHub @Anferomol Andrés’ GitHub profile: @Anferomol. github.com/Anferomol (new tab)

man irandre

IRANDRE

Name

irandre — Brand · E-commerce · Fashion

Synopsis

irandre --status=live --year=2026 --url=irandre.com

Everyday, accessible luxury.

PID
06
Status
Live
Year
2026
Role
Co-founder · brand, store & marketing
fig.06 wordmark
The wordmark on a 5×7 dot matrix and the brand pipeline: naming › identity › store › ads.

Description

A womenswear brand co-founded with Ireneo: visual identity, Shopify store, a catalogue with premium naming and product pages, SEO and campaigns built with AI-generated assets. I also developed Veliesa, a jewellery brand with the same approach.

Problem

Competing in online fashion without a big-brand budget means every detail — name, photo, product page, ad — has to look like one.

How it works

  1. Naming and identity: name exploration, logo and visual system.

  2. Shopify store with a curated catalogue and English product pages.

  3. A reusable content pipeline: premium names, SEO copy and photo & video prompts.

  4. Instagram and Meta Ads creatives built with AI-generated models.

Architecture

Architecture · IRANDRE
No. Layer Technology
L0 Store Shopify
L1 Content AI pipeline · SEO
L2 Acquisition Meta Ads · Instagram
L3 Logistics

Part of this system’s architecture is not published, for security: providers, authentication and data of private or client systems.

Stack

  • Shopify
  • Meta Ads
  • SEO
  • Branding
  • AI imagery

Status

Live

Store published at irandre.com.

Author

Written by Andrés Felipe Rodríguez Molina <[email protected]>

Co-founder · brand, store & marketing.

See also